Big News for Catalog Mailers: A New USPS Promotion Could Offset Major Rate Hikes

The world of print just got a boost—and if you’re a catalog mailer, this one’s for you.

Starting later this year, the USPS is rolling out a brand-new Catalog Insights Base/Primary Promotion, giving catalog mailers a chance to substantially cut costs—even as some postal rates are expected to rise by more than 10% this July.

Set to run from October 2025 through June 2026, this promotion offers something we’ve never seen before: no minimum mail volume and discounts applied at the time of mailing. That means you can mail exactly what you normally would, capture the discount, and enjoy serious savings—potentially millions of dollars industry-wide.

This isn’t just another incentive—it’s a historic win. With backing from the American Catalog Mailers Association (ACMA) and strong support from catalog leaders, this program aims to demonstrate just how vital catalogs are—and how much impact postage pricing has on mail volume.

Whether you’re already working with a mail service provider or just starting to explore options, the time to prepare is now. And at Progress Printing Plus, we’re ready to help you make the most of this opportunity.

Want to learn more about how this promotion can benefit your business? Need help navigating registration and compliance? Our team at Progress Printing Plus is here to help!

Let’s chat—because saving money while reaching your audience never goes out of style!