Progress Printing News

Print is Classic

LYNCHBURG, VA, May 1, 2012 – Real vs. Silk—Consider print as the classic medium

Did you ever consider print to be like flowers? Imagine vivid, G7 certified colors, soft touch coatings, and seamless PUR gluing options. Consider the classic use of flowers to embellish every special occasion, and note the parallelism of high quality catalogs used to showcase the finest products and most coveted opportunities.

Print is Timeless

LYNCHBURG, VA, April 4, 2012 – Print Is Timeless

It’s true. Although print has evolved over time, its value and credibility is proven according to many recent studies. After surveying 600 young adults, also known as Millennials (ages 16-26), TRU researchers found that a whopping 90% said they prefer to have hard copies of important documents as opposed to the electronic version. Additionally, the study reports that 65% say, "It is easier for me to view or read something on paper than to read it on a computer screen or other tech device."

Print is Enduring

LYNCHBURG, VA, March 1, 2012 - Print Is Still a Strong and Viable by Rob Reif.

When we hear the words “interactive advertising” we naturally think of the web, whether it’s deployed on mobile phones, tablets or PCs. That’s why many people in the advertising and marketing industries have to be reminded that print, as in hard-copy newspapers and magazines, was the first interactive medium, and that’s why print is still a powerful and effective part of any media mix.

Print is Responsible

LYNCHBURG, VA, February 1, 2012 – Perusing a catalog or publication is often much more enjoyable than reading online. Additionally, study after study shows that print has a smaller environmental footprint compared to other sources of communication because of sustainability factors.

Print is Invigorating

LYNCHBURG, VA, January 6, 2012 – The biggest leaders in the marketing world are debating—to print or not to print? Without a doubt, leading marketers are saying YES! Print remains a vital component of most marketing campaigns, and compliments other communication tools to best reach consumers. Not only does print work, but many researchers are showing how the use of print in catalogs, publications, and direct mail actually increases business’ ROI.

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G7 Master Printer

Our G7 Master Printer qualification ensures we use the most modern technology, techniques, proofing and press controls, and standards required to produce precise visual matches from proof to print.

Green Commitment

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